![]() ![]() The star is Tora Bora Ted, Delta Force special operations soldier.įor younger boys, Fisher Price is promoting its Rescue Heroes line, with proceeds from their sale going to fire safety programs. In addition to Hasbro’s GI Joe, who is a fireman as well as a Navy SEAL and WW II fighter, Dragon Models introduced American Freedom Fighters from the Afghanistan front line. What’s fascinating to a 30-year old engineer is boring to a 5 year old.Īction figures are expected to be among the strongest sellers this year, after a 36% surge last year to $1.Ħ2 billion making it the fastest-growing toy segment, according to retail research firm NPD Group. Toys that beep, flash lights and respond to a human voice, “are watch-me toys. The most successful sellers will still be toys that “make the child the star,” said Byrne. ![]() “There are key drivers and some supporting products.īy appealing to adults with such recognizable favorites as GI Joe, Barbie, Lego and Monopoly, along with a healthy dose of high-tech computerized robotic toys, the Toy Industry Association hopes for 6% sales growth this year as the economy firms and consumer spending grows. “We’re getting back to the toy industry of the ’60s and ’70s,” said Chris Byrne, a toy consultant. 11 world where boys will be boys and girls will be sugar and spice. Rather, toy execs demonstrated at the just-completed American International Toy Fair, it’s a brave, new post-Sept. With industry sales growth last year a meager 1.ħ% to $25 billion as the economic slowdown cut into consumer spending, now’s not the time to rock the boat. Girls will be doing their hair, painting their nails and imitating Britney Spears. Boys will be storming the beaches at Normandy, blowing up caves in Afghanistan, avoiding bilious-colored slime and delivering wedgies. ![]()
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